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Business Overview Who We Are

Kidching is a UK-based mobile app and marketplace specialising in preloved children’s clothes, toys, games, and gadgets. Our platform enables parents to buy high-quality kids’ items for up to 50% less than retail and sell outgrown items for free—no seller fees.

Our Impact Environmental: -We help reduce landfill waste and carbon footprint by giving children’s items a second life.

Social: 1% of every Buyer Transactional Assurance (BTA) fee is donated to children’s charities, including our partner Action for Children.

Financial: We support families in stretching their budgets while providing a safe, trusted space for transactions.

Our Progress: – 750+ active users (mainly London-based parents aged 25–35) Over 1,000 products listed Positive user feedback highlighting ease of use, affordability, and smooth transactions.

Community, at the heart

At Kidching, we’re building more than just a marketplace—we’re creating a supportive community for UK parents.

A hub for parents

Our vision goes beyond buying and selling. We want Kidching to be a trusted space where parents can share helpful hints, tips, and real-life advice on all aspects of parenting. From navigating milestones to finding the best bargains, our platform will bring parents together to support and learn from each other.

Empowering Families:

Kidching is designed to help parents make and save money in a way that fits modern family life. Sell outgrown or unused children’s items for extra cash, and discover quality preloved bargains for up to 50% less than retail—helping your family’s budget go further.

Accessible & Inclusive:

Whether you’re a first-time parent or a seasoned pro, Kidching is here to make parenting easier, more affordable, and more connected. Our growing community is open to everyone, with UK-based support and a focus on trust and transparency.

 A Platform with Purpose:

Every transaction on Kidching has a positive impact—reducing waste, supporting children’s charities, and helping families thrive.

For Parents by Parents

Why Invest in Kidching?

Scalable Business Model: Commission-based revenue planned (8–30% per transaction), with future trade in model and value-added services.

Proven Need: High demand for affordable, sustainable kids’ items and a trusted marketplace.

Social Impact: Every transaction supports children’s charities and reduces environmental waste.

Growth Focus: Funds will accelerate user acquisition, product development (including AI-powered matching and personalization), and expansion into new markets.

Get Involved We’re seeking passionate investors who share our vision for a more sustainable, family-focused future. If you’re interested in supporting Kidching’s next stage of growth, we’d love to hear from you.

Contact: Sarah, Founder Sarah @kidching.com

Learn more: www.kidching.com

Crowdcube campaign: Details available upon request

Cost of Living Crisis:
With the UK’s cost of living at a record high, families are under increasing financial pressure. Parents are seeking practical ways to reduce household expenses—making affordable, secondhand children’s items more attractive than ever.
Shift to Secondhand:
There’s a clear trend: more parents are choosing preloved goods as a smart, budget-friendly alternative to buying new. The stigma around secondhand is fading, replaced by a focus on value, quality, and savings.
Sustainability Matters:
Alongside financial pressures, today’s families are more conscious of their environmental impact. By giving children’s items a second life, Kidching helps reduce landfill waste and lowers carbon footprints—addressing both economic and ecological concerns. Over 450,000 tonnes of children’s goods end up in UK landfills each year. Kidching provides a scalable, digital-first solution that meets the dual demand for affordability and sustainability.


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